It’s Big Data week over at Microsoft. So there zooming in on some companies that are using big data and how these companies benefit. They also conducted a survey that shows that more than 75 percent of midsize to large businesses are implementing big data-related solutions within the next 12 months — with customer care, marketing and sales departments increasingly driving demand.
You can read about the survey and the respondents over here, in the infographic I embedded below you can find all of the survey results (click to enlarge).
More on the cosmic proportions of Big Data at ReadWrite
The Humanizing Big Data infographic highlights the need to enable more employees with access to Big Data, this is the same argument I pose in the article on simplicity as the ultimate sophistication. It also stresses the ability to analyze Big Data in context with other relevant data, this relates to the idea of total data management; something we argue (in our two reports on big data) is essential to a big data strategy. The findings in the graphic are based on a new global survey conducted by the Economist Intelligence Unit and Alteryx.
Our second report Big Social, that will be available for download on Monday, will discuss hypertargeting using big data. Naturally there is an upside and a creepy side to this practice. The upside would be personalized offers that really suit a consumer, the creepy side would be the privacy issues, think of the well-known Target case for example.
This infographic from CamCode reveals some surprising statistics about the (big) data that is already out there and available to your favourite retailers. If you are interested in a more in-depth analysis of these kind of practices, I highly recommend you to return to our blog on Monday to download the new report.